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A Real Overtime Elite Franchise

ROD WAVE ELITE.

Not Just Basketball.

A Movement.

A real Overtime Elite franchise. The team behind Dictionary.com's 2025 Word of the Year. This is RWE.

Shop RWE Book Cam

The Journey

From iPhone Videos to an OTE Franchise

Cam Wilder didn't start as a basketball mogul. During the pandemic, his college roommates noticed his comedic timing on the court and pushed him to start posting. What began as short-form clips grew into Rod Wave Elite — a full sports-entertainment franchise built on real games, real rivalries, and real stakes.

The pivot was documented in his own video, "Why I Quit College Basketball" — the moment he chose building a media brand over chasing a roster spot.

RWE = Real OTE Franchise

This Isn't an Exhibition Team.

S3

14-6

3rd

2023

OTE Finals Appearance

S4 Regular Season Record

OTE Expansion Season

"RWE isn't an exhibition team. We're a real Overtime Elite franchise — and our guys started a word the whole country is still saying."

By the numbers

Built on trust, measured in receipts

Creators shipping: 12,400

Avg. rating across 3,200 reviews: 4.9 / 5

Creator GMV last year: $48M

Renew their plan yearly: 97%

“PersonaCart is the first storefront that respected the way I already work. I sold a year of my course in nine days.”

— — Reema A., Bestselling course creator

The Cultural Impact

"6-7"

What started as a chant on the sidelines of an RWE game became Dictionary.com's 2025 Word of the Year — covered by the New York Times, Wall Street Journal, Washington Post, and Forbes. RWE didn't just report on a trend. It manufactured one.

NYT · WSJ · Washington Post · Forbes · Dictionary.com

Featured Media

Watch RWE

Full-speed demo, slow-mo breakdown, and the coaching points I give my varsity guys. If these help your game, the full library has 60 more.